- Client: Audi
- Period: 2025-2026
- Chanel: Social, DEM, Call-Center
Objective
Generate qualified prospects across Audi’s different propositions — Used Cars, New Cars and Long-Term Rental — guiding users throughout the journey, from initial interest to direct contact with the dealership.
The campaign was developed according to a CPL model, while maintaining a strong focus on downstream performance and CPA-related KPIs to ensure both the quality and commercial value of the leads generated.
Solution
Lean ADV developed an integrated acquisition strategy combining DEM and Social Media to reach relevant automotive audiences and generate high-intent leads.
Each lead was then promptly contacted by our in-house Call Center, adding an additional layer of qualification and quality control before moving further down the commercial funnel.
Result
The campaign generated a continuous flow of highly qualified leads across Audi’s different propositions, with over 90% of the leads generated successfully validated and processed.
The activity resulted in more than 2,000 appointments and over 1,300 quotations. Several quotations subsequently converted into sales, making the project a true full-funnel initiative: from interest generation and lead qualification through to appointments, quotations and final conversion.
Validated leads
Appointment Rate
Quotation Rate
Creativity Audi
