- Client: Eni S.p.A.
- Period: may - august 2024
- Channel: DEM - CPL
Objectives
Eni S.p.A., one of Italy’s leading industrial groups in the energy sector, aimed to promote the GEMS Master’s Program (Geoscience for Energy Eni Master School) and attract qualified candidates interested in advancing their studies. The specific target audience included recent graduates in scientific disciplines aligned with the program’s curriculum.
Solution
Given the niche target and the need for highly qualified candidates, a lead generation strategy through DEM (Direct Email Marketing) was proposed, as it is one of the most direct and efficient channels for such campaigns. The strategy was implemented over the 4-month period specified by the client, with staggered email distributions to optimize the budget and maximize effectiveness, ensuring a steady flow of interested potential candidates.
Results
Using high-quality proprietary Education databases enabled the client to meet their objectives. Despite the lack of direct tracking visibility, the campaign proved the effectiveness of the adopted strategy and the value of our database, fully addressing the needs of Eni S.p.A.
The campaign generated nearly 600 targeted leads, validating the strategy’s success and the suitability of the selected database. These results, coupled with an excellent Conversion Rate (CR), demonstrated the campaign’s alignment with Eni S.p.A.’s goals, delivering a qualified and tangible response to their candidate acquisition needs.
OR - Open Rate
CTR - Click-Through Rate
Creativity Eni 2024
