- Client: Legalitas Spain.
- Timing: 2025 always on
- Chanel: DEM
Objectives
Generate a consistent flow of qualified B2B and B2C leads interested in legal assistance and advisory services, including telephone and digital legal support, document review and drafting, and subscription-based legal services.
The campaign required an always-on acquisition strategy capable of combining volume with strict lead quality standards throughout the year.
Solution
Lean ADV activated a targeted DEM lead generation strategy, leveraging its proprietary database to reach relevant audiences according to the campaign requirements.
The activity was also supported by carefully selected data sources and by a trusted partner with specific experience in the legal advisory sector, strengthening audience relevance and lead generation capabilities.
Campaign performance was continuously monitored against the agreed qualitative and quantitative KPIs, with particular attention to database quality, engagement and lead validity.
Result
The always-on activity generated more than 2,500 leads during 2025, maintaining consistent performance throughout the year.
More than 85% of the leads were validated, confirming compliance with the required quality criteria.
Email performance remained solid throughout the activity, with an average Open Rate of 9.5%, while the CTR consistently met the campaign benchmark.
The results confirmed the effectiveness of a highly targeted DEM approach in generating scalable and qualified demand for complex legal and advisory services.
Generated Leads
Validated Leads
Open Rate
Creativity Legalitas Spain
