Client
Sisley Paris
Categories
Direct marketing, Video InMail
Start Date
August 12, 2025
Project URL
http://www.example.com
  • Client: Sisley Paris
  • Period: september - october 2023
  • Channel : DEM

Objectives

Sisley Paris, a French luxury cosmetics brand, launched a new line of nighttime anti-aging facial treatments. The primary objective was to increase product visibility and drive traffic to their website.

Solution

The DEM channel was chosen, with a specific focus on DEM Video InMail, as the format is particularly effective for the beauty industry and the client’s goals. The embedded video proved to be a highly engaging tool, capturing the audience’s attention, boosting engagement, and driving click-throughs to the website for more information about the product. To maximize campaign effectiveness, a segment of the proprietary database aligned with the target audience was selected, ensuring relevant and targeted communications.

Results

Thanks to the effectiveness of the chosen medium and the high-performing proprietary database, the campaign far exceeded industry benchmarks for Open Rate (OR) and Click-Through Rate (CTR). This success confirmed the quality of the execution, driving significant traffic to the website and fully meeting the client’s expectations.

The use of DEM Video InMail, combined with a highly effective proprietary database, surpassed industry-standard metrics for OR and CTR. The campaign’s success demonstrated its effectiveness and achieved all the objectives set by the client.

OR - Open Rate

0 %

CTR - Click-through Rate

0 %

Creativity Sisley Paris 2024