- Client: Fielmann
- Period: May - October 2024
- Channel: DEM + retargeting
Objectives
Fielmann, a leading German brand in the optical industry, aimed to maximize its impact on the public and expand brand awareness, especially in geographic areas with existing retail locations. The goal was to make designer glasses accessible and desirable to a broader audience.
Solution
An awareness strategy was implemented, focused on reaching the largest audience possible. A selected, high-quality database segment was used to identify the ideal target audience, sending DEM campaigns to the specified geographic areas. This ensured precise and targeted coverage aligned with the client’s needs.
Results
Through in-depth analysis and careful execution of the strategy, the campaign achieved Open Rates (OR) and Click-Through Rates (CTR) above the industry average, starting from an initial audience of millions. These impressive metrics highlighted the effectiveness of the database and the strong interest generated by the campaign.
The campaign’s success was measured not only by the numbers but also by direct client feedback. The quality of the work was confirmed by the renewal of the campaign for several months and the continuation of the partnership, demonstrating the client’s full satisfaction with the services provided.
OR - Open Rate
CTR - Click-Through Rate