- Client: Dynamica retail
- Period: march - may 2023
- Channel: DEM + prequalification (call center)
Objectives
The objective was to create engaging campaigns designed to capture the attention of a highly specific target audience. The finance-focused campaign aimed at individuals potentially interested in Salary-Backed Loans (Cessione del Quinto) and included several specific requirements. Additionally, a portion of the leads needed to go through our internal prequalification process via an in-house call center.
Solution
The campaign was developed on two fronts to optimize the budget over just two months. On one side, we used the DEM channel with databases segmented to match the client’s needs. On the other, we activated multiple channels, directing leads to a shared landing page and prequalifying them via our Call Center before transmitting the leads through API integration. These two distinct approaches were designed to achieve a single goal.
Results
The strategy generated over 700 high-quality leads, achieving an Open Rate of 11.7% and a CTR of 11.4%. These metrics exceeded both market and company standards, thanks to the highly specific segmentation of the target audience, which consisted of a selected pool of qualified contacts. For the DEM channel in particular, the approach resulted in exceptionally high open rates.
OR - Open Rate
CTR - Click-Through rate
Creativity Dynamica Retail 2024
