- Client: Dacia
- Period: july - october 2024
- Channel: Display
Objectives
Dacia, a renowned automotive brand, aimed to increase the visibility of its vehicles and generate qualified leads to expand its base of potential customers interested in test drives and commercial offers. The primary goal was to boost brand awareness and attract an audience genuinely interested in exploring the opportunities offered.
Solution
A targeted Display campaign was developed, leveraging carefully selected ad placements and highly segmented databases. The strategy was designed to ensure broad coverage and effective communication with the desired audience, optimizing ad visibility to attract users interested in the automotive sector.
Results
The campaign delivered a strong impact, generating over 1,000 qualified leads from users highly interested in Dacia vehicles. A CTR of 9.1% demonstrated significant engagement from the target audience. These results validated the campaign’s effectiveness in attracting a qualified audience and successfully supporting Dacia’s commercial expansion objectives.
CTR - Click-Through Rate
Creativity Dacia 2024
