- Client: Mutuelle France
- Timing: 2025 -2026 always on
- Chanel: DEM,Social Media,Display
Objective
Generate a continuous flow of qualified leads for different brands operating in the highly competitive French Mutuelle and health insurance market, including senior health insurance, comparison platforms and tailored complementary health coverage.
The objective across the different campaigns has been consistent: combine scalable lead volumes with strong quality standards, reaching audiences with a genuine interest in comparing or selecting a health insurance solution.
Solution
Lean ADV developed a multi-channel lead generation approach combining DEM, Social Media and Display, leveraging its strong experience in both the French market and the Mutuelle vertical.
Campaigns were activated across different propositions and audience profiles, from senior-focused health coverage to comparison services and broader complementary health insurance solutions.
Our established presence in the sector, together with continuous campaign optimisation and client feedback, enabled us to refine targeting and acquisition strategies over time, maintaining consistent lead quality and supporting long-term, always-on activations.
Result
Across the different Mutuelle campaigns, Lean ADV generates approximately 400 qualified leads every month, delivering consistent volumes across multiple brands and propositions.
High validation rates and continuous positive feedback have allowed several campaigns to remain active on an always-on basis, confirming both the quality of the audiences reached and the sustainability of the acquisition model.
The results consolidate Lean ADV’s strong expertise in the French Mutuelle market, where market knowledge, audience targeting and multi-channel activation are key to delivering qualified and scalable lead generation.
Leads/Month
High Validation Rate
Acquisition Channels