- Client: Lexus
- Timing: 2025 Multi-period activation
- Chanel: DEM,Display
Objectives
Support Lexus France in generating qualified prospects interested in its hybrid vehicle range during key commercial periods throughout 2025. The objective was to reach relevant automotive audiences, increase interest around Lexus hybrid solutions and generate qualified requests for dealership contact, supporting commercial initiatives linked to specific promotional opportunities.
Solution
Lean ADV developed a targeted lead generation strategy combining DEM and Display campaigns to reach relevant automotive audiences in the French market. Leveraging its experience in the automotive sector and its proprietary audience capabilities, Lean ADV activated campaigns during different commercial periods, adapting the acquisition strategy according to Lexus’ specific needs. The combination of targeted email marketing and display activation allowed Lexus to generate qualified traffic and leads while maintaining strong engagement and quality standards throughout the different campaigns.
Results
Across the different activations carried out during 2025, the campaigns generated more than 800 qualified leads for Lexus hybrid vehicles in France. DEM campaigns achieved strong engagement levels, with an average Open Rate of around 12%, while the overall activity consistently met the agreed quality and dealership appointment KPIs. The project demonstrated Lean ADV’s ability to support premium automotive brands with flexible and performance-driven lead generation solutions, combining audience targeting, multi-period activation and measurable results.
Leads Generated
Open Rate
Appointment Rate
Creativity Lexus
