- Client: Coloplast
- Timing: H1 2026
- Chanel: DEM
Objective
Support Coloplast’s awareness and acquisition activities across different healthcare communication initiatives, driving qualified traffic to dedicated landing pages and generating interest around specific products, solutions and educational content.
The campaign combined brand and product awareness objectives with lead generation, using a CPC model while maintaining a strong focus on the quality of the downstream conversions.
Solution
Lean ADV activated a recurring DEM campaign strategy, leveraging targeted audience segments to generate qualified traffic to Coloplast’s dedicated landing pages.
The different activations supported both product-oriented initiatives, such as requests for information or product samples, and educational content designed to increase awareness around specific health conditions.
Although the agreed payout model was based on CPC, campaign performance was continuously monitored beyond the click, with particular attention to the quality of the leads generated and their compliance with the expected conversion KPIs.
Result
During the first half of 2026, the campaign generated approximately 50,000 qualified clicks, maintaining consistent monthly delivery and strong audience engagement.
The activity achieved a solid Open Rate of around 10%, while CTR performance remained consistently aligned with the agreed campaign benchmarks.
Most importantly, the traffic generated produced a significant volume of qualified leads, confirming the effectiveness of the campaign not only as a traffic-generation activity but also as a strong contributor to Coloplast’s broader awareness and acquisition funnel.
Qualified Clicks
Open Rate
CTR KPI Achieved
Creativity Coloplast
