- Client: DriveK
- Period: january - december 2023
- Channel: DEM - CPL Lead Generation
Objectives
DriveK, Europe’s leading platform for configuring and selecting new multi-brand vehicles, aimed to expand its database of potential customers interested in their offerings. The goal was to generate a significant number of qualified leads in the French market throughout 2023, increasing visibility for their deals and encouraging quote requests and purchases.
Solution
Targeted email campaigns were sent to selected users interested in purchasing new vehicles, with the target audience strictly limited to the French market.
Results
The campaign generated over 21,000 qualified leads, achieving an Open Rate of 10.4% and a CTR of 9.8%. These results demonstrated the ability to secure a high volume of leads while maintaining quality in the automotive sector, fully meeting the client’s expectations.
OR - Open Rate
CTR - Click-Through Rate