2013

Clepsydris.it

Online comparator

In 2013, Clepsydris.it was launched as an innovative platform for product comparison. Its goal was to offer users a quick and simple experience to find the best deals on the market. The platform rapidly gained traction, reaching 1 million subscribers by 2017.

2015

Lean ADV

Web Agency

Lean ADV was founded in 2015 as a web agency providing cutting-edge digital solutions for performance marketing. Thanks to its streamlined, innovative approach, the agency expanded rapidly. By 2021, Lean ADV was present in Italy, France, Spain, and the UK. In 2023, it reached another milestone by entering the LATAM market, further solidifying its international presence.

2016

Internal Database

Development of our proprietary database and an in-house Call Center to strengthen data management, contact qualification and lead generation operations.

2020

Autoolab

Launch of Autoolab, a dedicated platform designed to simplify the search, comparison and discovery of used cars.

2022

Partnership with Revelop S.R.L.

Strategic partnership with Revelop to develop and integrate proprietary technologies across our internal processes. This collaboration also enabled us to broaden our expertise and capabilities, supporting Lean ADV’s evolution from an advertising partner into a more complete 360° partner combining business, technology and performance marketing.

2023

Anti-fraude platform

Launched in 2024, the Anti-fraud Platform is an advanced tool designed to monitor the performance of publishers and advertising campaigns. It provides real-time data and statistics, highlighting top-performing publishers and campaigns, while also identifying underlying issues to optimize digital strategies.

2024

Project Flow

Launch of our Data Quality Assurance and lead-scoring system, designed to validate, monitor and continuously improve lead quality. The system enables us to assess the reliability of each contact more accurately, identify anomalies and potential issues at an early stage, and provide our partners with higher-quality, more transparent and performance-driven data.

2025

MST Holdin

Creation of MST Holding to bring our digital hubs, strategic partnerships and business activities together under one group.