Data Cleansing Service
Data cleaning or data cleansing refers to a process where a database is fine-tuned and streamlined for optimum output during marketing campaigns. It is mostly done in batch – to make the process faster – and ends up removing rows and columns that have incorrect data, missing data, inconsistent attribute values, and wrong formatted data from the data. The reason to carry out regular data cleaning services stems from the fact that small factors can alter the effect of your direct marketing activities.
When working in marketing you should never waste resources. Quality of data is very important to your business and we help businesses improve the integrity of their data with proven techniques. For this reason, our service ensures your marketing efforts get delivered to the right contacts to expand the lifetime value of information.
Our process of enhancing your Data
Fields like dates will have a uniform data type and be formatted the same way for all attributes.
Fields whose data are not complete are also managed either by removing them or updating the field in cases where such data exists
We will help you remove fields that have been replicated which mostly affect analysis
We fix errors on the data such as putting the wrong character set in the wrong fields and Use the same standards across all fields
Benefits of using a data cleansing service
Cleansing data ensures your customer database is reusable rather than building a new list
Ensures you have accurate prospect and customer details
Data cleaning ensures you minimize wasted resources from sending duplicate messages