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Data protection first

We fully comply with the requirements for all of our services to be GDPR ready. We have been working with GDPR for a long time to analyse the new regulation, and making the necessary changes to our services, procedures, and organization.

We are GDPR compliant!

Information to our customers about GDPR

The EU’s General Data Protection Regulation (GDPR), approved by the European Parliament in 2016, is the most important change within data protection regulation in 20 years. It replaces the Data Protection Directive 95/46/EC and local law and regulations across the EU/EEA. The new regulation is designed to strengthen the individual’s rights to privacy and harmonize data privacy laws across Europe.

Lean Affiliation has been committed to data privacy for many years and welcomes the new regulation. We will keep doing our part to ensure that all our customers are GDPR compliant. There is a big, untapped potential in using technology and cloud services to improve marketing practices and learning outcomes. One of the keys to unlocking this potential is to earn the trust of merchants, publishers, and users. In this sense, the increased focus on data protection and privacy due to GDPR is beneficial for all parties.


Lean Affiliation GDPR Commitment.

We fully comply with the requirements for all of our services to be GDPR ready. We have been working with GDPR for a long time to analyse the new regulation, and making the necessary changes to our services, procedures, and organization. During the previous months, we made available all documentation, contract addendums, and procedures needed to prove your GDPR compliance.

It is important to say that for the services we provide to our customers and their end users, Lean Affiliation is what both existing and new EU regulation defines as a processor. As a processor we do not decide the purpose or lawfulness of the processing, we merely process data on our customers’ behalf. The GDPR regulations force stricter requirements upon all processors of data.

Our commitment to GDPR requires that we work to:

  • Ensure organisational and technical security for all services.

  • Help you with the documentation needed to demonstrate compliance and inform your users.

  • Provide you with new contract addendums that comply with GDPRs requirements for Data Processing Agreements (DPA)

  • Provide the necessary support for you when your users are executing their data subject rights.

As it was announced previously, Lean Affiliation appointed a Data Protection Officer (DPO). In addition to monitoring our own compliance and providing advice and training to our own staff, our DPO is available to our customers and their DPOs to discuss data privacy issues.


What does GDPR require from you as a customer?

In general, GDPR requires you to:

  • Document and assess all processing of personal data and the systems being used. The purpose and lawfulness of the processing should be defined and you should make sure you do not process personal data that is not needed for the defined purpose.

  • Ensure the organisational and technical security of the processing, and be able to demonstrate it. Assess your internal processes for data retention and security, and document it. Ensure that your own technology can provide sufficient technical security, and document it.

  • When you are using third-party services, like ours, to process personal data, you need to make sure that the data processing requirements are compliant with GDPR.

  • When acquiring new technology that is likely to result in a high risk to personal data, you need to perform a risk analysis – a Data Protection Impact Assessment (DPIA). As an existing customer, our services are not new technology to you. But doing a DPIA might still be a good idea and will help you in documenting compliance.

  • Users (data subjects) have stronger rights under GDPR. Our customers need to have a process in place for taking data subject requests, and for assessing the validity of the requests.

  • A particularly important data subject right is transparency and information. Make sure the information to your users on everything required under GDPR is easily accessible, including how they can exercise their rights. If your users are young, you should make sure this information is available to parents too.

  • Review the itslearning Data Processor Agreement, which purpose is to regulate the rights and duties pursuant to the European Data Protection Legislation, including the GDPR regulations, applicable to the Data Controller in connection with the Standard Service Subscription Agreement.

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